Frequently asked questions

1) Which start-ups are investing in?

We invest in B2C start-ups offering mass market relevant products or services, established a market proven business model and already gained a certain level of traction and revenues (typically between EUR 0.5m and 2.5m p.a.).


2) What are the investment terms in summary?

All start-ups are receiving an equal ProSiebenSat.1 Accelerator investment. They are given EUR 1.5m advertising volume (TV, Online Video, and influencer campaigns). This package is valued at EUR 500k and will be given out in form of a convertible note. In a following financing round by a third party investor the convertible can be converted into direct equity, with a 25% discount on the valuation of the third party investor.


3) Why are the deal terms non-negotiable? 

The deal of the ProSiebenSat.1 investment is a standard deal which is equal for all start-ups. The terms of the deal are equal because we want to be fair and transparent to all start-ups. However, since the investment is provided in form of a convertible note, differenciation is given by the different valuations of the subseqent follow-on financing rounds by particular third party investors.


4) How will P7S1 Accelerator be involved in the planning/implementation of the start-ups?

The primary objective of the ProSiebenSat.1 Accelerator program is to support start-ups over the long term and help prepare them to scale their businesses. All decisions continue to be made by the management of the supported start-ups. As ProSiebenSat.1 will be a minority shareholder, at no time control is lost; instead, we offer you support in form of an advisor in the scaling of your business model and find follow-on financing.


5) What sort of infrastructure does the ProSiebenSat.1 Accelerator provide to the supported start-ups?

The ProSiebenSat.1 Accelerator program provides sufficient office space in the heart of Berlin Kreuzberg, including any other infrastructure such as telephone, Internet, fax, etc.


6) Do we have access to ProSiebenSat.1 business contacts?

The team surrounding the ProSiebenSat.1 Accelerator includes an extensive network of experts which can be drawn upon to provide advice regarding special operational questions.


7) What sorts of benefits/features are offered by ProSiebenSat.1 Accelerator?

As the P7S1 Accelerator belongs to one of Europe's biggest media networks, the possibility for the start-ups to receive EUR 1,5m worth of TV advertising time is unique and clearly differentiates us from similar programs. In addition, at the ProSiebenSat.1 headquarters, the management team is able to participate in a structured mentoring, headed by experienced decision makers and experts from a range of different areas. Through our network we support our start-ups in reaching important milestones e.g. receiving nationwide listings or funding.


8) What is the difference between SevenVentures and the P7S1 Accelerator?

SevenVentures essentially focuses on the subsequent growth phase of start-ups, which tend to correspond to the core business of the ProSiebenSat.1 Group. The SevenVentures business model is based on central Media-for-Revenue and Media-for-Equity models. These often include a minimum guarantee and a revenue-based cash commission, which is usually not sustainable for start-ups without extensive funding during the early growth phase. However, we work tightly together with SevenVentures and if a ProSiebenSat.1 Accelerator start-up performed well and demonstrated that media is the best way to scale their business we strive to set up SevenVentures follow-on deals.


9) Who should I contact if I have other important questions about the P7S1 Accelerator investments?

Please feel free to get in touch with the P7S1 Accelerator team: